Well its time, yes its time to say goodbye to your digital team, right now. This sounds harsh but let me elaborate. Digital Marketing is the key to unlocking a lot of revenue, I mean massive revenue. But let me guess you are paying a lot of money to be on digital marketing. I mean your team comes with a report this month we reached 50 000 people and engaged with 80% of these people and yeah the usual our impression are 200 000 clicks. We are doing good on digital marketing.
Allow me to tell you that, that is bunkos, you should fire your digital team, hell your firm should fire you too. Now do not get me wrong. These numbers are good, really good really impressive. But these are the sort of numbers that we give respect to in advertising wow you reached a lot of people and yeah you can measure. But that data means nothing to the bottom line of business. This is essentially how marketers have found a way around the negatives of print advertising. There is no difference between being told 20 000 vehicles pass by your billboard in a weak, and 20 000 people viewed your post on Facebook. That means nothing, ok maybe it means people have seen your brand. But where is the revenue? That is the key question.
If your digital marketing team has not convinced you to have a website,to have an online store, if they have not pushed for you to have a way of receiving payments online. If you are not making revenue online in this day and age, You have to think real hard about your digital team. Because soon you are going to be extinct. By soon I do not mean 10 years from now,I mean in the next three years. In Zimbabwe. People will prefer buying online compared to buying in physical store.
Such a bold statement will sound atrocious to many, but know this, 5 years ago the most efficient means of communication was mxit and 2go. Text was also popular, voice was expensive. To day over 50billion messages are sent on WhatsApp a day, calling is now virtually free.In Zimbabwe you can call for free. Ecocash well Ecocash is now winning global awards. So ask yourself how is your digital marketing team preparing you for the future. Has your brand built the effective foundation it will need in three years time. Or are you still taking it slow with digital.
